Marketing Executive

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TRC 5
Marketing Executive
Specialist Construction company / Finnish property sales to UK & overseas

January or February 2010
6 Months
£600 per Month
Essex

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Job description:

This is an exciting opportunity for a placement student to have a real involvement in the development of an already established business. Responsibility for supporting and developing the marketing activities of the two divisions of the business. Primarily to identify new private and organisational clients and to develop and implement conversion strategies.

Marketing for construction company:

* Understand existing marketing strategy for the business
* Research market for company’s products and services
* Identify all potential users that fit existing strategy
* Agree and help implement the agreed strategy and action plans
* Help develop appropriate marketing materials
* Develop a costed promotional plan
* Develop the company website and e-marketing plans
* Undertake competitor analysis and assessment
* Update and publish revised marketing strategy for the business

Customer Service:

* Review existing business system
* Propose improvements
* Develop server – based information facilities

Special Marketing projects:

* Review market demand for accreditations such as EMAS (environmental)

Marketing for Finnish property Sales:

* Develop current marketing strategy for Finnish property sales and holiday rentals in the winter resort of Yllas in Lapland
* Handle potential customers and close property sale deals
* Liase with Finnish agents and developers to establish new opportunities for markets arising from UK as we come out of recession
* Research building development opportunities in Yllas Finland and liase with local municipalities , Finnish suppliers and contractors
* Update the company website
* Handle log cabin rental enquiries and deal with onsite providers in Yllas

NB: Overseas travel may be required to Finland

Essential requirments:

* Fluent English skills, spoken and writte
* Finnish language to good level essential
* Strong Sales and Marketing skills
* Good communication skills
* Understanding of Marketing principles
* IT skills (Word, Excel,Internet)
* Personal organisation
* Self-motivation and initiative
* Driving licence and Own transport

Additional requirments:

* Previous experience in a similar environment is beneficial
* Experience/knowledge of Market Research techniques
* Interest / knowledge of the Construction industry and or property industry or tourism sales
* Some website skills are an advantage

About the company:

* The company is a well established business based in Essex
* There are two distinct divisions to the business – contracts & special works. In the contracts division the company principally refurbishes major buildings in London and South East. The special works division primarily installs specialist bathrooms and fittings for the elderly and disabled.

Internship placement location:

* The company is based in a small town in Essex, with a population of about 4500 people. Located twenty miles (32 km) north-east of London. Today it is a commuter town. Due to its rural yet well-serviced setting, the demographic is a mixture of young and old, skilled and unskilled, with a lure for the commercial and agricultural worker.
* With excellent transport links ie: motorway, train and tube easy access is available to many locations.

Remuneration:

A training allowance of £600 a month will be provided to assist with accommodation and subsistence costs.